What are the top 5 trending topics in graphic design 2024

 

1. AI-enhanced design practices:

Think AI will steal your design mojo? Think again! In 2024, AI is bound to become a designer’s ultimate wingman, offering a helping hand (or rather, a processing unit) to streamline your workflow and unleash your creativity.
Imagine software that understands your design intent, suggesting color palettes based on your target audience or even whipping up mood boards inspired by your favorite artists. The future of AI lies in augmenting your creative process, not replacing it.
Tools like automated image resizing, background removal and color correction will free you from tedious tasks, letting you focus on the big picture: conception, ideation and the human touch that makes good design great.
Here at Venngage, we also have our very own best friend in designing infographics， Introducing — Venngage’s AI Infographic Generator.AI Infographic Generator. Want to turn survey data into an informative infographic or break down reports into a statistical infographic? The AI infographic generator is ready to conjure up data-driven visuals in seconds. Just type in your topic, choose a style and voila! An eye-catching infographic pops up, ready to inform and impress.

2. Retro pixels:
Remember the chunky heroes and vibrant landscapes of your childhood? They’re back!Pixel art is making a charming comeback, infusing designs with a dose of nostalgic fun. Get ready for blocky buddies gracing everything from branding to websites, 8-bit worlds transporting you to classic video games and subtle game-inspired elements adding a playful wink.This retro aesthetic, infused with a modern twist, injects a playful nostalgia into branding, website design and even packaging.

Pizza Hut took us back to the arcade era with their “Pac-Man x Pizza Hut” collaboration, featuring pixelated pizzas and Pac-Man themed packaging.
Take Lacoste for example, the iconic crocodile got a pixelated makeover for their collaboration with Minecraft, celebrating nostalgia and gaming culture.
Its inherent simplicity and vibrant charm resonate with audiences across generations, offering a welcome respite from the hyper-realism of many contemporary visuals.

3. Inclusive visuals:
In 2024, graphic design embraces its responsibility to reflect the true diversity of the world around us.
Gone are the days of generic, faceless figures representing “everyone.” Instead, designers are incorporating visual elements that celebrate a broader spectrum of races, ethnicities, genders, abilities and body types.
This commitment to inclusivity goes beyond mere representation; it’s about creating visuals that resonate with the lived experiences of diverse audiences.
Google’s updated emoji library now includes a wider range of skin tones, hair styles and gender expressions, representing broader identities.
In a bid to diversify our digital world, Scope, a UK-based disability charity, released 18 new emoji icons representing people with disabilities and the inspiring world of Paralympic sports.
Designers are also prioritizing accessibility, ensuring their visuals are usable by people with visual impairments or cognitive disabilities. This shift towards inclusivity isn’t just about trends; it’s about recognizing the power of design to build empathy, understanding and a sense of belonging in the world we share.

4. Experimental typography:
Forget neatly aligned, predictable fonts. In 2024, typography transforms into a playground of experimentation.
Experimental typefaces include anything that’s a little different, including fonts with edgy and funky lines or strokes, animation, 3D elements, color, illustrations, and variable styling. They are identifiable because you can’t look at these typefaces and pinpoint a name or exact style for them.
Remember the playful, uneven logo that shook up the dairy alternative scene? Oatly embraced an “anti-perfect” aesthetic, reflecting their playful and sustainable values.
They’re not the only one with playful packaging — Ben & Jerry’s embraces hand-drawn and textured typography that reflects their quirky and fun-loving brand.
Think of a graffiti artist wielding letters like spray cans, creating captivating murals of words. Or envision a playful dance of animated typography, where each letter pirouettes across the screen, imbuing the message with dynamic energy.

This isn’t just about legibility; it’s about pushing the boundaries of form and function, injecting personality into every character.

5. Scrapbooking:
Ah the joy of sifting through a childhood scrapbook and going through its pages overflowing with memories, textures and handwritten notes.

Well, that nostalgic charm is about to infuse graphic designs graphic designs in 2024. Imagine a website adorned with polaroid-inspired textures, its text penned in a whimsical, hand-drawn font. Or picture a brochure layered with vintage ephemera, each element echoing the tactile joy of physical memories.

This trend isn’t just about aesthetics; it’s about evoking emotions, fostering connections and inviting you to peek into the designer’s personal scrapbook of inspiration.

Spotify’s annual “Wrapped” in 2023 celebrated user listening habits with personalized, shareable graphics that felt like customized digital scrapbooks. Each user received a unique collage of their top artists, genres and songs, complete with playful illustrations and witty captions.

The scrapbooking design trend is a celebration of individuality, a rejection of sterile perfectio and a warm embrace of the imperfections that make our stories unique.

Kiehl’s is also all about that scrapbooking flair in their packaging and design. The skincare brand frequently incorporates vintage botanical drawings and handwritten labels into their packaging, giving it a nostalgic scrapbook charm.

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